Why Business and IT Alignment Matters More Than Ever In today’s technology-first economy, organizations that achieve true business and IT alignment hold a competitive edge. This synergy ensures that every digital initiative directly supports core business objectives—whether that’s driving growth, improving efficiency, or enhancing customer experiences. Unfortunately, many companies are still struggling to bridge the gap. Only 51% of organizations report that their IT and business strategies are truly aligned—a clear sign that opportunity lies in closing this divide. If your company hasn’t yet achieved alignment between its technology and business objectives, this guide is for you. What Is Business and IT Alignment?   Business and IT alignment refers to the integration of a company’s technology infrastructure with its [...]